I remember sitting in a meeting room with a founder who had spent eighteen months forcing his business into a SaaS tool never built for him. His team had built workarounds for the workarounds. His data lived across four platforms that barely talked to each other. Every time he needed…
I have spent years watching businesses struggle, not because they lacked ambition, but because the tools they used could not keep up with them. A retailer stuck exporting spreadsheets. A logistics firm copies data between three systems every morning. A healthcare provider missed appointments because their scheduling software was not…